If you missed my BookTok for Writers classes last year, I went on Sarah’s Bookshelves Live this week to share everything I know about BookTok, and how it’s become the most powerful marketing engine the publishing industry’s ever seen. We discussed:
The appeal of BookTok versus Bookstagram as recommendation media versus social media.
The percentage of Gen Z and Millennials that find their next book on BookTok.
The genres that perform the best on BookTok.
The profound impact of BookTok on the publishing industry and how it’s reshaping traditional media coverage.
The marketing risk of trying to find the balance between authenticity and effective promotion on BookTok.
Why I’m so curious about TikTok Shop, and the barriers to using it as an author
Click here to listen to the episode
Upcoming events
This coming Saturday, I’m teaching my popular introduction to Memoir Plus in Westport, CT.
If you’ve been on the fence about registering for the Westport Writers Pitch & Publish conference on March 16, now’s the time to act because Liz and Julie are matching writers with their top literary agent picks this week