if I were you, here's what I'd post
What social media platforms should you be on in 2025? What kind of content should you be creating—in addition to your published writing? What is the alternative to 631 posts groveling for pre-orders?
In this post, I’ll explain how I’m thinking about digital content strategy in 2025, for myself (as a novelist) and for my clients (novelists, memoirists, and self-help authors), and I’ll share examples of what I think actually works.
I’ll cover:
the difference between influencers and content creators
how to decide what platform you should be posting on
what to post if you’re on deadline to finish your manuscript
what to post if you want to grow your audience
what to post if you’re ramping up to a book launch
what is boring
Why do you have to create content in the first place?
Listen, if you’re reading this newsletter, I’m assuming you’ve been working on a book for somewhere between six months and ten years and one day you’d like to sell that book to a publisher for money. After you sell your book for money, I’m going to assume you want thousands, if not tens of thousands, of readers to buy it. If you are already a published author, you might follow me because your writing career is not where you’d hoped it would be at this point in your life; you might be trying to bounce back from a book that underperformed. Whether you are an emerging or mid-career author, creating content is how you’ll build an audience for your writing.
If writing is a passion that you have no intention of ever monetizing, there are a lot of other newsletters/classes/workshops/books about the craft of writing and enjoying the process outside the for-profit publishing industry. :)