TODAY: Random House marketing director Windy Dorresteyn
on how to market fiction
Today at 1pm EST, Windy Dorresteyn will be joining me on Zoom to discuss:
The difference between publicity and marketing
When and how the marketing team gets involved with acquisition decisions
What the marketing team is doing behind the scenes that an author may not even be aware of
What would be exciting to find on an author questionnaire
I will interview Windy for about 30 minutes and then open it up to your questions! If you can’t join us live, but you’d like to ask a question, leave a comment on this post and I will do my best to get your question in the queue.
If you can’t attend live, there will be a recording available to watch for 7 days.
About Windy
As the VP/Director of Marketing for Random House and Hogarth Books, Windy Dorresteyn plays a leadership role in promotional strategy development and execution, while leading a seasoned bicoastal team of book marketers. Windy began her career in publishing working in the editorial and production side of the business. She subsequently became a well-regarded retail merchandiser, acquiring more than a decade of experience leading business units at high-profile brands such as Old Navy, Walmart.com, and Williams-Sonoma, where she spent four years as the book buyer and Old Navy, Walmart.com, and Williams-Sonoma, where she spent four years as the book buyer and codeveloped a highly successful private-label publishing program. Returning to publishing in 2016, Windy served as the marketing lead for the Clarkson Potter and Ten Speed Press imprints before joining the Random House team in 2022. She has worked on book campaigns for such renowned authors as George Saunders, Patti Smith, Yotam Ottolenghi, Bryant Terry, Sam Sifton, Ina Garten, David Chang, and Jimmy Chin, and organizations/brands including The New York Times, Food52, and the Stanford d.school. Windy is a graduate of UC Berkeley, where she studied English and art history.