TODAY: Simon & Schuster marketing manager Ingrid Carabulea
on Goodreads giveaways, BookTok, and how authors can best collaborate with their marketing team
Good morning!
At 1pm EST, I’ll be interviewing Ingrid Carabulea, marketing manager at Simon & Schuster.
Prior to joining the flagship S&S imprint, Ingrid interned at Writers Hour and W. W. Norton and then joined the Simon Element group where she worked on nonfiction campaigns for Tasting History by Max Miller and Seriously, So Good by Carissa Stanton and on a variety of bestselling fiction including Rouge by Mona Awad and Shark Heart by Emily Habeck.
At S&S, Ingrid has lead marketing campaigns for several New York Times bestsellers including Men Have Called Her Crazy by Anna Marie Tendler, Dinner for Vampires by Bethany Joy Lenz, and All the Beauty in the World by Patrick Bringley.
I’ll ask her:
About the difference between marketing and publicity, whether the role of marketing is changing as the media landscape shifts, and if there are gaps in publicity that the marketing can (or is expected to) fill
What her day in the life looks like in the marketing department
Why every publisher includes Goodreads giveaways in their marketing plans
Why pre-orders are so hard and why a lot of the marketing plans kick in once the book is actually on sale
About the difference between approaching marketing for nonfiction vs. fiction
About her use of social media in marketing, particularly TikTok
About how authors can be good collaborators in their book marketing, and what authors should know about the limitations in her role
I will interview Ingrid for about 30 minutes and then open it up to your questions!
If you can’t attend live, there will be a recording available to watch for 7 days.
As a reminder, this is a private, off-the-record conversation, exclusively available to my diamond medallion members. You may not post quotes from the conversation anywhere on the internet, or create content out of my events. Keeping the Chat Room series private allows both me and my guests to speak candidly.