41 Comments
Jan 28Liked by Leigh Stein

Your IG satire posts are one of the VERY FEW reasons I’d scroll Instagram. When I saw some of the comments from folks wishing you a serious congratulations I thought, *oh my* 🫠

Expand full comment
author

highest praise 🙏

Expand full comment

You've always been cutting as hell in my book, Leigh. Let 'em know!

Expand full comment
author

🔪

Expand full comment

I truly cannot wait to talk to you. I loved reading your thinking behind your Insta -- it's generous and inspiring. I need a strategy and a mind-shift and I keep struggling because I MADE MY CAREER IN ADVERTISING AND IT RUINED ME (and alas, this is also what my book in progress is about?!), so I keep losing the thread, losing the fun and the curiosity and creativity around it. ANYWAY, thank you for sharing this all. I'll be mulling it over (in a good way) for a while, I know.

Expand full comment
author

emailing you about this

Expand full comment

There are many things to love about Leigh Stein. One of my personal favorites? Leigh Stein commits to the bit, inspiring all of us internet weirdos to do the same.

Expand full comment
author

🏆

Expand full comment

thank you for giving us the fascinating bts and for Making Instagram Fun Again: MIFA?! Is there something to that?!

Expand full comment
author

MIFA: cheaper than an MFA, with less jealousy and resentment

Expand full comment

Love reading your behind the scenes and your IG has had me rolling over in laughter. I absolutely love it. Big thank you for sharing my book too!!!

Expand full comment

Still waiting to hear back from Richual about the position I applied for....

Expand full comment
author

did you include your astrology chart on your resume? could explain the delay!

Expand full comment

Oh. 🙄 I’m feeling attacked...

Expand full comment

I came here from Tara McMullen's share and I loved this so much that I insta-subscribed to your goodness.

I deleted my Instagram account a few years ago, but I think the idea of playing with the form like this is SO freaking brilliant!

Expand full comment
author

thank you so much!

Expand full comment

Oh I bet you’ll get that email from CNN wanting to interview you about Gravity Cleanses because that life extending billionaire said he read about them and will add them to his list.

Expand full comment
author

can’t wait

Expand full comment

Been loving your instagram, Leigh. Fun to see the thinking behind it. Maybe it's the planets or whatever, but I've been feeling so tired of being online lately that finding a new register is key. Gracias and best wishes on your wellness journey. Namaste

Expand full comment
author

definitely the planets

Expand full comment

You wear social media the way I wish I could wear pashminas. Effortlessly. Totally authentic.

Expand full comment
author

haha thank you Melanie!

Expand full comment

Great strategy! Many years ago, I had fun making a website for my fictional novelist who mysteriously disappeared in my second novel. Even made the book covers of her non-existing novels. Received emails from readers about not being able to find the books in their library or store.

Expand full comment

The IG posts are killing it and I’m loving every second!

Expand full comment
Jan 28·edited Jan 28Liked by Leigh Stein

I loveee this and thank you for the tag! I've been cracking up at your posts and as you know I think you're beyond brilliant. One of my favorite "bits" / campaigns ever was this one for the rapper Vince Staples, he had a new song and is known for talking shit and so they started a GoFundMe where if he raised $2mil he would retire early "shut the fuck up forever" lol. Obviously it went super viral and ended up boosting the song, and that's the kind of launch / promotion strategy I'm into. Here's to us all having more fun on social media !!

Expand full comment
author

genius 😂

Expand full comment
Jan 28Liked by Leigh Stein

another highly instructive issue of Attention Economy ! Any chance your Feb talk with Jess Saunders will be accessible via Zoom?

Expand full comment
author

I don’t believe so

Expand full comment
Jan 28Liked by Leigh Stein

Brilliant! Bravo! The name!!! Perfection. ;)

Expand full comment