I love the idea of thinking of content as a participatory game. That opens a whole avenue of possible ideas. And huge congrats on the subscriber growth!! Very well deserved.
Thank you, Leigh. I’ve been watching the NYT “reveal” the list in batches scratching my head like why now and who cares. Now it all makes sense. Though I’m astonished my books didn’t make the list. 😱🥺🥸😂
Congrats on the 5k milestone! I got a NYTimes subscription this year for the first time in years. I told myself I wanted more access to the news articles but—shocker—I’m getting my money’s worth from the cooking and games. If this supports journalism at the same time, win-win.
Congrats on 5000! I can’t say I follow celebrity book clubs because they just don’t interest me (they historically heavily skewed white) and I don’t follow young booktok readers, but I kind of dig the general rejection of everything we’ve been raised with as elder millennials and older: stickers matter. I wonder how much it will change the landscape in the next handful of years when publishing finally picks up on that.
Also, I can’t say that I cared for what the NYT did this week given their stance on more pressing issues. I saw an insight elsewhere that said the list was missing a lot of younger writers, but even younger readers were the driving machine behind its vitality?
Great post, Leah. Lots of food for thought about staying relevant in changing times with changing audiences. Good on Perpich for finding smart ways to attract a new audience. It’s fascinating business, really.
I think this is a super smart piece of analysis! Really enjoyed it. And totally agree, it doesn’t at all diminish the fun and conversations I’ve had around the NYT list since it was published.
Whatever gets more people to read books is a good thing. Reading changes your brain and teaches us how to think. That’s what we need. Does it matter how we get there?
I like your self care bingo card better (funny, unique!) than the NYT best books list. I’m an outlier I guess but it felt like such an obvious content and debate generation to me.
Congrats on 5000! That’s awesome!! And well deserved. Your newsletter is great!!
thank you so much! 😃
I love the idea of thinking of content as a participatory game. That opens a whole avenue of possible ideas. And huge congrats on the subscriber growth!! Very well deserved.
thanks Sarah! ❤️
Thank you, Leigh. I’ve been watching the NYT “reveal” the list in batches scratching my head like why now and who cares. Now it all makes sense. Though I’m astonished my books didn’t make the list. 😱🥺🥸😂
we ride at dawn
Congrats on the 5k milestone! I got a NYTimes subscription this year for the first time in years. I told myself I wanted more access to the news articles but—shocker—I’m getting my money’s worth from the cooking and games. If this supports journalism at the same time, win-win.
thanks Libby! ❤️
Congrats on 5000! I can’t say I follow celebrity book clubs because they just don’t interest me (they historically heavily skewed white) and I don’t follow young booktok readers, but I kind of dig the general rejection of everything we’ve been raised with as elder millennials and older: stickers matter. I wonder how much it will change the landscape in the next handful of years when publishing finally picks up on that.
Also, I can’t say that I cared for what the NYT did this week given their stance on more pressing issues. I saw an insight elsewhere that said the list was missing a lot of younger writers, but even younger readers were the driving machine behind its vitality?
Virality not vitality lol
here for the exciting announcement 👀
Great post, Leah. Lots of food for thought about staying relevant in changing times with changing audiences. Good on Perpich for finding smart ways to attract a new audience. It’s fascinating business, really.
Sorry, I meant Leigh!! 🙏
Congrats on 5K, Leigh! 🌟🌟🌟🌟🌟
thanks friend! ❤️
Congrats on 5k! And the NYT trying to be slick? You nailed it!
haha thanks Carey! 😃
thumbs up 👍🏽
I think this is a super smart piece of analysis! Really enjoyed it. And totally agree, it doesn’t at all diminish the fun and conversations I’ve had around the NYT list since it was published.
Eye-opening, Thank you!
Leigh, this is so astute, as always. <3
Whatever gets more people to read books is a good thing. Reading changes your brain and teaches us how to think. That’s what we need. Does it matter how we get there?
I like your self care bingo card better (funny, unique!) than the NYT best books list. I’m an outlier I guess but it felt like such an obvious content and debate generation to me.
As I wrote on Friday - the content is contenting!! They are smart. Look at us all talking about them.